No one wants to have a negative impression of their business on Social Media as it can affect others opinions of them. 45% of people said they’ve taken to Social Media when they want something resolved. The most common reason Consumers reach out to brands on Social Media is because they have a question or an issue with a product or service. If you wanted to use Facebook Ads, people who have liked those pages would be great to retarget. It’s more than likely if they like your business, they’re going to like businesses that are similar. Seeing what Pages your audience like is a great way of getting insights into your competitors. It then moves on to show you the most popular job titles for these people and you can also see what other pages they’ve liked, where they are in the world, and what device they use when they view your content. You’ll be able to see if the majority of your audience are men or women, what the most popular ages are, if their married or single and even what level of education they have. It allows you to see the demographics of your Facebook Page or as well as competitors Facebook pages. By gaining more insight in your audience, you should be able to tailor your content to them.Ī great way you can learn more about your Facebook audience is by using their Audience Insight tool. You may gain insights into demographics like age and gender as well as what fields of interest they have. Reason 2: Learn more about your audienceĪs your social media grows and you gain more followers and engagement, you’ll start to learn more about your audience.
You should also stick to using your brand colours and logos in your content as well so that you can give your audience something they can identify you with. Content that is purely exclusive to your brand is going to be noticed and engaged with as it will be different to what they’d normally see. Show them products before they go out on the website, give your followers exclusive discounts or competitions that can take part in. Social media should be used as an opportunity to promote your business to a highly engaged group of people which is why we think it’s a great idea to treat them like VIPs. 73% of consumers want to see posts about discounts and services and 60% want to see posts about new products. But this isn’t actually what consumers want to see. 61% of marketers prioritize posts that teach and 58% focus on posts that tell a story. One of the main things that makes up your social media is your content. But how can you differentiate your brand from others? There are now 65 million local business pages on Facebook all hoping to increase their brand awareness by targeting this ever growing audience. With such a large number of people are using just one social media platform then it would be unwise to not make use of it. Every year the number of active users on platforms increases, and as of October 2018 Facebook had 2 billion active users. Social Media is a marketing channel that’s always growing.
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